Islita a Restaurant Concept

A brand identity system designed in the Making Meaning course for a fictional fastcasual
Puerto Rican restaurant. The system includes a logo, menus, packaging, and a
brand guide. Inspired by Puerto Rican culture, the design features a Taíno lizard
symbol, bright colors, and a custom type pairing of Chalkboard Bold, Gambado
Sans, and Adelle.
Deliverables: Logo, brand guidelines, two menus, packaging mockups, color and
type system